Printed Variable Data

Increase Response Rates by Using Variable Data to
Personalize Your Postcards.

What is variable data? It is the process of utilizing mail merge technology to insert information from your database or mailing list into the content of the postcard.

A typical mass mailing or bulk mailing is known as a "static" mailing. In other words everybody on your mailing list gets exactly the same postcard.

However, with variable data printing technology, it's possible to personalize each postcard for the recipient. Personalization creates the effect of speaking directly to the person.

Let's face it wouldn't you prefer to be addressed by your name and not "Dear Sir or Madam"?

If you answered yes you are not alone studies show that almost 70% of people prefer personalized direct mail over standard "static" direct mail. Additionally, the study showed that personalization increased response rates by as much as 30%.

Is using variable data to personalize a mailing expensive? Not really, particularly when you consider the increase in response often more than offsets the additional costs.

If you are interested in adding variable data to your postcard project please call us. Our customer service representatives can show you how to increase your response rates with variable data printing.

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Please contact your account representative. If you are a new customer, make a product inquiry online or call customer service at 800 367 5793 or 602 482 1100.